About Us
A LEGACY OF TRUST A FUTURE OF INNOVATION
Since its inception in 1973, Emirategulf has grown from a humble grocery store in Bahadurabad to one of Karachi’s most recognized and trusted retail names. Founded by Mr. Abrar, Naheed was built on the foundation of quality, integrity, and customer-first values that continue to shape the brand’s journey to this day.
What started as a modest venture soon became a neighborhood favorite, thanks to its dedication to authentic products and strong customer relationships. Growing demand eventually led to the launch of a larger, multi-story supermarket, offering expanded shopping space and parking — ushering in a new era of convenience for Karachiites.
OUR
VISION
To establish Emiratesgulf as Pakistan’s most trusted and innovative retail and e-commerce brand — seamlessly integrating quality, convenience, and customer-centric experiences across all channels. We envision a future where shopping with Emiratesgulf is effortless, personalized, and rewarding, setting new benchmarks for modern retail across generations.
OUR
MISSION
Our mission is to enhance the everyday lives of our customers by offering authentic products, exceptional service, and seamless digital convenience — across both in-store and online experiences.
Hair Care
Perfumes
Makeup
Skin Care
Fruits & Veg
MEAT
FROZEN
BAKERY
PHARMACY
CROKERY
HOME APPLIANCE
WATCHES
Core Values
CUSTOMER FIRST, ALWAYS
We prioritize our customers in every decision, ensuring their needs and satisfaction come first.
INNOVATION WITH PURPOSE
We embrace meaningful innovation that enhances value, efficiency, and experience.
TRUST THROUGH QUALITY
We build long-term trust by consistently delivering genuine, high-quality products and services.
ACCESSIBILITY FOR ALL
We strive to make our offerings inclusive, convenient, and available to everyone, everywhere.
OPERATIONAL EXCELLENCE
We pursue efficiency, discipline, and continuous improvement in everything we do.
TECH-DRIVEN CONVENIENCE
We leverage technology to simplify shopping and elevate the customer experience.
MILESTONES
HUMBLE BEGINNINGS
1973
It all began when Mr. Abrar opened a small grocery store in Bahadurabad, Karachi, driven by a vision to serve the community with honesty and quality and thus Naheed was established.
BUILDING TRUST, GROWING STRONGER
Early2000s
As the word spread and loyalty grew Naheed became more than just a store, it became a household name trusted across generations.
LANDMARK EXPANSION:SIRAJ-UD-DAULA ROAD
2003
To accommodate its growing customer base, Naheed expanded into a spacious 3-story flagship supermarket on Siraj-ud-Daula Road. With enhanced space and improved accessibility, the new location transformed the shopping experience.
FURTHER EXPANSION:CITI VIEW FRONT, SHAHEED-E-MILLAT
2014
Driven by growing demand, Naheed expanded once more with a 4-story extension on the Citi View side of Shaheed-e-Millat Road, becoming one of the city's largest and best-stocked retail destinations.
EMBRACING THE DIGITAL FUTURE
2018
Naheed took a bold leap into the digital world with the launch of www.Naheed.pk, delivering trusted products and services to doorsteps nationwide. A new era of online convenience had begun
ONE BRAND, ONE VISION
2023
In a major move to unify its brand identity, Naheed Supermarket and Naheed.pk merged under one name: Naheed. A symbol of trust, both offline and online.
EXPANDING HORIZONS:MALIR CANTT OUTLET
2024
Naheed opened its second retail outlet in Malir Cantt, Karachi, extending its signature customer care and premium experience to a new neighborhood. Convenience and accessibility have never been closer.
NAHEED.PK
INNOVATION IN
E-COMMERCE
Launched in 2018, Naheed.pk has rapidly become a favorite among Pakistani online shoppers. With a selection of over 80,000 SKUs, it offers one of the widest assortments in the industry—spanning groceries, household essentials, skincare, baby products, electronics, and more.
Through continuous improvement, user-centric design, and reliable service, Naheed.pk ensures an unmatched online shopping experience across Pakistan.
Key Highlights That Define Emiratesgulf Excellence
Express Delivery in Karachi
Get essentials delivered same day in Karachi, because we understand that every moment counts.
1–3 Day Nationwide Delivery
With a strong logistics network, Naheed ensures fast and reliable delivery across Pakistan, reaching homes from bustling cities to remote towns, always on time.
80,000+ Products, One Destination
From every day groceries to exclusive lifestyle goods, Naheed offers an extensive range of over 80,000 products, catering to every household's needs under one trusted name.
Roadside Pickup – Convenience, Redefined
Skip the wait with Emiratesgulf Roadside Pickup.
Simply order ahead, drive in, and collect
your items seamlessly, with no
queues, and no hassle.
TECH-DRIVEN
MINDSET
We believe in giving customers freedom and flexibility in how they shop.Emiratesgulf offers a wide srange of modern payment options:
Debit/ Credit Cards
Raast QR
Bank Alfalah QR
HBL QR
Card Payments on Delivery
Buy Now, Pay Later (BNPL)
RECOGNIZED FOR EXCELLENCE
Emiratesgulf AWARD WINNING JOURNEY
Naheed’s dedication to quality, innovation, and customer satisfaction has not only captured hearts but also earned prestigious awards across Pakistan’s retail and e-commerce landscape.
From the Best Supermarket Experience to the Top E-Commerce Platform, Naheed has proudly received recognition for:
- Retail Excellence
- Digital Innovation in E-Commerce
- Outstanding Customer Service & Delivery
- Brand Trust & Loyalty
These awards reflect our passion for progress and the trust our customers place in us every day.
OUR
COMMITMENT
Whether in the aisles of our supermarkets or the digital corridors of Emiratesgulf.com, our commitment remains unwavering:
To enrich everyday lives by delivering authentic products, exceptional service, and seamless convenience — both in-store and online.
We are driven by:
- A passion for innovation
- A promise of uncompromising quality
- A commitment to accessibility for all
- A belief that our customers deserve nothing but the best
From deep community roots to a tech-forward retail future, Emiratesgulf journey is defined by purpose, progress, and a relentless dedication to serving our customers better — every single day.
